According to research, almost half of the world’s population uses the internet every day. Almost everyone we know uses Google to search for a service, product, or a specific business. Search Engine Optimization is a vital aspect of today’s marketing industry. If your website is not optimized for SEO, then assume that your potential customers have no way of being aware of your business. At least not through the internet.
To begin, let us define what SEO is and how it is vital to your business’ success. Search Engine Optimization is the practice where business owners do to improve their company website’s rankings in Search engines such as Google and Bing. Imagine if you are a customer looking for a product or service online via Google, would you choose the one shown on the top or would you choose the one shown at the bottom or even the next page? Probably the one at the top. So, what are the top strategies that are available for us to rank higher in SEO?
According to research, there are 224.3 million mobile users in the US alone and that number is regularly increasing. Mobile-friendly websites are sites that can be easily navigated and can run smoothly via handheld devices such as smartphones and tablets. With that, potential customers will have a good user experience when visiting your website via a smartphone. Here are the things that you need to consider doing to achieve a mobile-friendly website.
Make sure your website is adaptable to mobile devices. Meta titles must be short – they are easier to read on mobile phones. Do not put pop-ups that cover your content and disrupt your visitor’s reading. Keep your content short and simple without sacrificing the gist of your content. In the mobile world, long content does not necessarily help.
The page speed pertains to how quick your web content load. This is one of Google’s bases on ranking your website up. The faster your page loads, the higher you rank up. Your page speed is also essential for your customers’ user experience.
How do you speed up your web page? There are a lot of ways to speed up your web page. Minimizing HTTP requests, using a content delivery network, reducing server response time, choosing the correct hosting, and compressing your images and files.
User experience is important in ranking up in SEO. It pertains to the customers’ experience with your website. If they have a bad experience with your website because your page loads too slowly, or if your website looks awful on their mobile devices, then you will lose visitors that could have been converted into customers. Improve user experience not only by improving your page speed and optimizing your website for mobile but also by providing them with content that is useful and relevant to them.
If you are a beginner when it comes to SEO and finds some of the terminologies intimidating, always remember that there are available consultants who are experts in optimizing a website for SEO. If you try to do it on your own, there is a bigger chance of resources wasted compared to asking for outside help.